Why Hong Kong Is an Ideal Test Market for Finnish Companies
Many Finnish companies see Hong Kong as a stepping stone into China, but in my observation, it functions more as a condensed business laboratory, offering diverse and real-time market feedback in a short period.
This insight comes from participating in FinnCham Hong Kong events such as the Nordic Christmas Market, networking sessions, and member booths. These platforms allow member companies to test product displays, gauge market acceptance, and collect immediate feedback from consumers. Through sponsored prizes, giveaways, and face-to-face interactions with potential buyers, companies can quickly validate strategies while expanding networks and business connections.
Hong Kong’s advantages as a test market are closely tied to its institutional environment. Efficient company registration, transparent legal systems, and low entry costs allow businesses to start operations quickly. The city’s compact and multi-tiered market structure enables companies to observe different income levels and consumer habits simultaneously. Moreover, Hong Kong attracts cross-cultural talent who understand Nordic design principles and the Asian market, providing operational flexibility.
At the same time, Hong Kong’s workplace is fast-paced, with constant responsiveness and high expectations for immediate feedback. While this can challenge work-life balance, it also sparks new business opportunities and creative insights.
For Finnish companies, understanding cultural nuances, responding quickly, and leveraging a reliable local network will determine success in the Asian market. In just a few months, I found that success depends not only on the product itself but also on understanding market rhythms and using opportunities offered by FinnCham HK’s activities and events to test, validate, and expand business prospects.
As my internship in Hong Kong comes to a close, I would like to sincerely thank FinnCham Hong Kong for the opportunity to be part of their team, and the Helsinki Region Chamber of Commerce for supporting this unique experience. The past months have given me valuable insights into the international business environment and deepened my understanding of Finnish companies operating in Hong Kong.
I will be returning to Haaga-Helia University this autumn to continue my studies and work on research regarding cross-cultural business practices between Finland and the Greater Bay Area. I am grateful for the chance to observe these dynamics firsthand, and I hope my research can provide useful insights for Finnish companies and chambers interested in Hong Kong.
Text and picture: Ruofei Ma
Email: ruofei.ma@outlook.com
WhatsApp: +358 417220969
I warmly welcome anyone interested to get in touch!