Opportunities for Finnish Companies in Spain
During my four-month internship in Cámara de Comercio Hispano-Finlandesa, I had the valuable opportunity to explore the growing business opportunities for Finnish companies in Spain. Through interviews with two knowledgeable professionals, Daria Mashkina, Senior Advisor at Business Finland Spain, and Sari Rautio, Finland’s Ambassador to Spain, I gained deeper insight into the dynamic Spanish market and how Finnish strengths can make a real impact.
Elina Papaianni
Visiting the Finnish Embassy and the Business Finland office in Madrid, where I interviewed Daria Mashkina and Sari Rautio.
Spain is a fascinating yet complex market. Unlike the more unified Nordic markets, the country is divided into 17 autonomous regions, each with its own regulations and priorities. This regional diversity means companies need to adapt their strategies carefully and build strong local partnerships to succeed.
Both interviewees highlighted digitalization as a top opportunity. Spain’s digital transformation has progressed significantly in the last few years, creating demand for Finnish expertise in public and private sector digital services. Finland’s long-standing leadership in digital public services, such as healthcare and taxation systems, makes Finnish companies well-positioned to offer innovative solutions. Finnish businesses have begun supporting Spain’s digital transformation through various collaborative projects. Spain’s public sector aims to digitalize 80% of its services by 2026. A goal where Finnish companies like Gofore and Tietoevry are recognized leaders. Nokia’s 5G partnership with Telefónica also aligns with EU digital goals, helping to attract funding and public support.
Another key area is the green transition and energy sector. According to Ambassador Sari Rautio, Spain is actively investing EU recovery funds in clean energy, sustainability, and green technologies. Finnish companies with solutions in energy storage, production optimization, and waste management can find receptive partners in Spain’s large energy companies and regional authorities. Daria Mashkina emphasizes that the Finnish reputation for sustainability and circular economy innovations adds significant credibility here.
Moreover, Finland’s advanced know-how in dual-use and defense technologies is gaining attention in Spain, especially given the increasing emphasis on European security cooperation. Ambassador Rautio shared that Finnish and Spanish defense ministries have started formal collaborations, creating fresh opportunities for Finnish tech companies to enter this niche but growing market.
Both experts agreed that to succeed in Spain, Finnish companies must be innovative, digital, and sustainable, which are three pillars Finland is internationally known for. However, technology alone is not enough. Building personal relationships and establishing a local presence is essential. Spain’s business culture highly values trust and direct connections, so investing time in networking, participating in local industry events, and demonstrating commitment, such as through Spanish language skills or collaboration with local partners, can be decisive. Long-term partnerships and culturally aware communication provide Finnish companies with a clear advantage in the Spanish market.
Spain’s economy is recovering strongly and expected to remain one of Europe’s fastest-growing markets in the coming years. With nearly 50 million people, it offers a significant consumer base and also a strategic gateway to Latin America through Spanish-speaking networks.
Reflecting on these insights, I believe Finnish companies have a unique advantage. Our country’s reputation as a leader in innovation, digital public services, sustainability, and quality education resonates well in Spain. By tailoring solutions to the local context and fostering partnerships, Finnish businesses can successfully access Spain’s evolving markets.
In conclusion, Spain is not just a promising export destination but a vibrant ecosystem where Finnish values and expertise can thrive. Events like those organized by FinnCham, alongside active local engagement, are key to unlocking these opportunities. For Finnish companies considering international expansion, Spain is definitely worth a close look.
As this is my final FinnCham blog, I would like to thank FinnCham and the Helsinki Region Chamber of Commerce for making this internship possible. Additionally, I extend a big thank you to the entire Cámara de Comercio Hispano-Finlandesa team.